T: +44 (0)1534 742534 // M: +44 (0)7829 938 336|matt@joinedupthinking.eu



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So far Ad31N has created 9 blog entries.

Gallery Magazine Jersey. Student Art Awards 2011

Again, from the archives, the designs for the Gallery Magazine (Jersey) Student Art Awards 2011.

The designs feature a custom typeface I’ve designed which I’ll be […]

April 20th, 2015|Illustration & Editorial, Typography|0 Comments

Fruitfull – brand creation & packaging design

Brand creation and packaging design for a range of 100% fruit – bars.

Aimed at the school lunchbox and healthy snack market, this project was all […]

February 3rd, 2015|New Brand, old stuff!, Packaging design, work|0 Comments

Innov8: Brand id & Packaging design

I’m very happy to have been asked by Chris Bee (winner for the 2014 enterprise award) to come up with a new brand solution for his […]

September 24th, 2014|Business, Logo design, New Brand, New branding, News, Packaging design, work|0 Comments

Six signs of growing long in the tooth

This article first appeared in Gallery magazine – Issue 94 [hr]
Six Signs of Growing Long in the Tooth
Written by Grant Runyon. Illustrations by Matthew le Maistre Smith
Growing old is an unavoidable fact of life – well, not strictly unavoidable, but the alternative is less desirable. ‘Old’ is relative of course, but there’s a certain stage of your life where you start becoming more aware of the decreasing number of people you know that are older and the increasing number that are younger than you. I’m 28 years old. Not quite ready for the retirement home of course (although some mornings I feel like it), but old enough to actually start having to consider boring things like the future, which in my book is enough to qualify me as at least ‘a bit old.’
[hr_invisible] […]

June 17th, 2013|Illustration & Editorial|0 Comments

1980s Culture

This article first appeared in Gallery Magazine Issue 95
80s culture – the decade that keeps on giving
Written by Grant Runyon. Illustrations by Matthew le Maistre Smith

Are you obsessed with Michael J Fox?  Perhaps you’re addicted to hairspray and shoulder pads?  Do you dream about the Ninja Turtles? Chances are you’re caught in a neon timewarp to the decade we can’t forget.
[hr_invisible] […]

June 17th, 2013|Illustration & Editorial|0 Comments

The Selection Box – 2009!

Whilst truffling through the electronic drawers as it were, I stumbled across this: 3 posters for a music & art (sort of) night some chums […]

June 12th, 2013|old stuff!|0 Comments

Acrede. Corporate re-brand.

Thanks to Karen Patterson for letting me at her brand Acrede.

A highly exciting software company based in Jersey, Channel Islands, creating a world-beating product.

You’ll be […]

May 23rd, 2013|work|0 Comments

Ormer. New restaurant identity design.

Congratulations to Shaun Rankin on the launch of his new restaurant: Ormer in Jersey, Channel Islands. I very much hope that he’ll achieve what he’s set out to to – to get the caveatted Michelin star in his own right for Ormer. I know he’s been working on lots of fabulous new recipes. Designed for The Refinery when I was their  head of design in 2012.


May 17th, 2013|News, work|0 Comments

Welcome to Joined Up Thinking

Welcome. My name is Matthew le Maistre Smith. I’m a designer and creative.

Why Joined Up Thinking?

Two reasons:

1) I’m a big fan of Private Eye and […]

December 12th, 2012|Uncategorized|0 Comments