Welcome. My name is Matthew le Maistre Smith. I’m a designer and creative.

Why Joined Up Thinking?

Two reasons:

1) I’m a big fan of Private Eye and its a common theme of theirs that exposes a lack of communication which so exasperates everyone – particularly those who pay for such lack of foresight.

2) It therefore refers to my belief that marketing, branding and advertising – both in print and via the web – should all be part of the same conversation.

Essentially, everything to do with taking your business, idea or product and making it into a brand, a brand to be around for 10-20 years not just one.