Project Description

Background & Project Brief

Product:

Simple but smart aesthetic that can appeal to a broader range of consumers thru color, straps and customizable displays. Proposed round a square shapes. Watch first, smart tech second.

brief:

The scope of this project will be to create a new typographical approach to the name VECTOR with an element/icon that can be used as a lock up or both elements used in isolation.

Required:

  1. Typographically approach to the word VECTOR
  2. an element Icon either to be used in their own right or in isolation mark/logo usage:
    1) product
    2) packaging
    3) screen (single color 200dpi)
    4) + icon for the app

Visual A

Vector Watches stage 1 presentation visual 1

Visual B

Vector Watches data visualisation red 1

Visual A detail

Vector watches data visualisation detail

Final Logo

Vector Watches final logo

Conceptual Design Samples

vector packaging box visual

Initial Concept Planning

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Drafts & Revisions

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Final Delivery

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Strong Brands

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Excellent Results

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