The Brief

Date Published: 2003

Having worked for a number of years withIan Middelton on a variety of designs forJon Croft of Absolute Press, I was asked to design, art direct, produce & deliver a new cookbook for The Cinnamon Club.

For those that dont know about it, The Cinnamon Club Restaurant, housed in London’s Old Westminster Library building, was set up by Iqbal Wahhab and Vivek Singh.

Background

Iqbal Wahhab was a distinguished food journalist and restaurant publicist who famously edited Tandoori Magazine and claimed that most Indian restaurant staff were ‘miserable gits’. Perhaps not surprisingly, he was sacked from his editorial post and so he decided to put his (and other people’s) money where his mouth was and set about creating the greatest Indian restaurant in the world using the stunning talents of India’s leading young chef, Vivek Singh who transformed indian food devising a completely different way of cooking and presenting it, initially, in conjunction with legendary two-star Michelin chefEric Chavot.

They created an award-winning cuisine that has transformed the traditional view of Indian restaurant food.

 

Making it happen

After sitting down with Iqbal and Vivek to discuss their thoughts they gave me a completely free reign and blank canvas.

I choose food photographer: Jean Cazals to do the book’s photography and working with Jean (as well as with Iqbal and Vivek) was to be the start of a fantastic professional relationship, which has lasted for many years.

To find out more visit: Absolute Press here

‘More than 130 recipes from the restaurant that revolutionised the way we think about Indian food’
Esquire Magazine
‘More than 130 recipes from the restaurant that revolutionised the way we think about Indian food’
Esquire Magazine
This is an Indian cookery book like no other before and seems certain to set the standard for some long time to come.
Absolute Press
‘More than 130 recipes from the restaurant that revolutionised the way we think about Indian food’
Esquire Magazine
This is an Indian cookery book like no other before and seems certain to set the standard for some long time to come.
Absolute Press
‘Inspirational and easy to follow, you’ll never look at Rogan Josh the same way again.’
GQ magazine